BioInformant's latest market report, Choices in Cord Blood Banking Factors Influencing Parental Decision-Making, due out in March, is creating quite a "buzz" in the industry. Providing a roadmap for Cord Blood Banks that are struggling with expectant parents that feel an economic "pinch", this study explores the reasons that parents of newborn children elect to store their newborn's cord blood and what factors influence their decision-making in choosing a specific blood bank.
In particular, we explore the critical question: Why do parents elect to use a private cord blood bank instead of a public one, and how to they choose among their available options?
The market report used an end-user survey of expectant parents to determine the critical factors involved in parental-decision making. More than 1,200 expectation parents from the U.S., Canada, and abroad answered a 45-question survey between Nov 15, 2008 - Jan. 15, 2009. Key findings from the report include:
- Sources through which expectant parents learn of cord blood banking
- Reasons parents cite as driving the decision to store cord blood
- Rates of parental awareness of cord blood banking by gender, income, geographic location, education, and other factors
- Factors influencing the decision for private vs. public storage of cord blood
- Price sensitivity and quality expectations
- Critical trends in cord blood banking and the factors influencing them
- Competitive analysis of the Cord Blood Banking Industry, including:
- U.S. Public Cord Blood Banks
- U.S. Private Cord Blood Banks
- International Public Cord Blood Banks
- International Private Cord Blood Banks
- Methods for how to effectively communicate with your target audience: Expectant Parents
- Price sensitivity and quality expectations
- Parental responsiveness to health statistics
- And much more...
When approached from the right angle, providing a critical health service, such as Cord Blood Banking, is saleable in any market environment. This report provides key insight into how Cord Blood Banks can communicate effectively with expectant parents, meet their expectations, and rapidly growth market share in a competitive environment.
BioInformant was founded on the belief that technology has the potential to help early-stage companies survive in competitive business environments. Since then, management has recognized the potential for technology to improve return-on-investment for companies of all sizes, by promoting efficient operations. Today, BioInformant serves companies ranging from an eight person SBIR-funded start-up company to a pharmaceutical giant with a market cap of over 50 billion.
Our multi-disciplinary team of technology specialists, business analysts, and scientific experts have produced a variety of services that utilize internet technology to enable business leaders to understand their market, competitors, and customers. These services, leveraged with the personalized service we provide, help clients to invest in high return-on-investment projects and run profitable operations.
For more information, visit: http://www.bioinformant.com/cord-blood-banking.html, email info@bioinformant.com, or call us at 703-859-7671.
Note: This report is currently available for pre-order at 10% off. You can take advantage of this discount now and be one of the first to receive this report. Discount is only good through March 31, 2009. No Waiting and a Discount for two weeks only.
